arжade.net by Xuanli Yang                    © 2018-2025























The Internet has become an important part of information acquisition. It works as a bridge connecting the world. The algorithm accurately delivers customized information to users who may be interested. It helps reunite separated family members in time. Allocate medical resources to patients and provide academic materials to researchers. The customized content brought by algorithms makes our lives more convenient to a certain extent, but on the other hand, the moral and ethical issues brought by algorithms are also worthy of discussion. In an era of customized information overload, it is easy for people to rely on their own biases to trust comforting words and be restricted in a comfort zone. Technology has significantly improved people's ability to 'filter' so that users are exposed to only what they want to watch, read, or listen to. With the help of the Internet, people can customize their own option of newspapers and magazines and choose their favorite programs such as movies, sports, games, shopping, and news. Users could category their side from conservatives, moderates, liberals, vegetarians, the religious right, and socialists, follow their favorite columnists and bloggers, and people might only want to hear their own voices, avoiding hearing the voices from others (Sunstein, 2007).

To increase user engagement and social media addiction, providers constantly provide users with content in their areas of interest to keep them in their comfort zone. The information cocoon creates an environment where people only hear and encounter voices whose views and ideas are similar to their own. This environment where similar content is constantly repeated and reinforced is called an echo chamber (Sunstein, 2007). When information is filtered into different personalized groups through social media dominated by algorithms, users' information gaps and knowledge differences would lead to a certain degree of fragmentation and polarization and this phenomenon is called Filter Bubble (Pariser, 2011). On the Internet, people selectively receive or believe information that makes them feel comforted, creating a personalized network environment, an environment in which they may lose the ability to choose or discern. In this case, if the filtering capabilities of social media are manipulated by people with negative motives to peddle ideology or thinking, the consequences would be terrible.

In an era which awareness education is highly uniform and formulaic, how to solve the invisibility of phenomena and how to deeply expose the complex logic hidden behind the phenomena, the ability of imagination is playing an important role at this time, and metaphor is an excellent approach calling on people to think beyond the superficial aspect of things and challenge the norm(Lake, 2013). I intend to use metaphor as approach to call on today's youth and a broader audience to recognize the negative aspect of algorithms in our lives, understand how the echo chamber effect is formed, and not be affected by customized information on the internet.